IT’S HERE. WINTERLOFT™
Down got an upgrade.
Meet our new Merino-Down insulation.
Socks
Base Layers
Underwear & Bras
Everyday
2026 Best Sellers - Socks
Sale!
Best Seller - Socks
Your perfect sock awaits.
2026 Limited Time Deals
Sale!
Limited Time Deals
Original price was: $35.00.$8.70Current price is: $8.70.
Driven by nature.
Trusted everywhere.
For decades, Smartwool has helped to redefine comfort with Merino wool apparel designed for performance, durability, and everyday adventure wherever life takes you.
Warmer made lighter.
Smartloft™ technology is the natural solution to performance insulation. We use scraps from our industry-leading Classic Thermal Base Layers to construct a 50% recycled wool interior that helps keep you warm and keep good materials out of landfills.
Limited Stock, Flash Sale
Sale!
Limited Stock
Original price was: $25.00.$7.50Current price is: $7.50.
New sale styles,
ready for adventure.
Smartwool athlete, pro skier, and artist Chris Benchetler creates art inspired by the natural landscapes, textures, and shapes that Mother Nature provides.
Trending
$15.00
$3.96
$22.00
40% off
$13.50
$12.00
$14.40
$80.00
40% off
go far. feel good.™ Guarantee
We make high quality Merino wool socks and apparel to equip all of your outdoor adventures.
All backed by our go far. feel good.™ Guarantee
All backed by our go far. feel good.™ Guarantee